We are the screenagers, the digital army, and the digital natives. We love everything social. We wanted to use this love for social to help clients harness the potential of social media to grow a brand.
Advertising is no longer about, “what you sell” but how you sell it. The nature of social media to target advertising to relevant audience via analytics and algorithms sets it apart from traditional advertising.
Consumers like to engage with the brand long after the purchase process is complete. They engage with content, stories and narratives on social media platforms.
The age of the hashtags can be confusing. Communication can be lost in translation. So how do you engage with your audience in a saturated social space? How do you cut through the noise and serve your followers with relevant content?